Prof. Dr. oec. Jochen Scheeg


Anschrift:

Technische Hochschule Brandenburg
Fachbereich Wirtschaft
Prof. Dr. Jochen Scheeg
Magdeburger Straße 50
14770 Brandenburg an der Havel

Kontaktdaten:

T: +49 3381 355 - 250
jochen.scheeg@th-brandenburg.de
Haus A (Wirtschaftswissenschaftliches Zentrum)
Raum 242


Berufungsgebiet:

  • Wirtschaftsinformatik, insbes. Informationsmanagement / Unternehmensführung

Arbeitsgebiete:

  • Business model (re-) design as part of digitization strategy based on user centric research methods, e.g. Design Thinking
  • Target group analysis for service offerings
  • Service design and service evaluation based on user centric research methods
  • Designing and implementing concepts for the digital Memory
  • Performance management and steering for sustainable performance growth of organizational Systems

Informationen

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