Prof. Dr. oec. Jochen Scheeg

Anschrift:
Technische Hochschule Brandenburg
Fachbereich Wirtschaft
Prof. Dr. Jochen Scheeg
Magdeburger Straße 50
14770 Brandenburg an der Havel
Kontaktdaten:
T: +49 3381 355 - 250
jochen.scheeg@th-brandenburg.de
Haus A (Wirtschaftswissenschaftliches Zentrum)
Raum A.2.45
Berufungsgebiet:
- Wirtschaftsinformatik, insbes. Informationsmanagement / Unternehmensführung
Arbeitsgebiete:
- Business model (re-) design as part of digitization strategy based on user centric research methods, e.g. Design Thinking
- Target group analysis for service offerings
- Service design and service evaluation based on user centric research methods
- Designing and implementing concepts for the digital Memory
- Performance management and steering for sustainable performance growth of organizational Systems
Informationen
Industry Carreer:
Vice President, T-Systems, TSS Performance Management, Central Business Services
2010-2014
Vice President, T-Systems CFO Service Delivery
2008-2010
Head of Strategic Controlling, Deutsche Telekom BPO
2006-2008
Head of Calculation, Deutsche Telekom, ActiveBilling
2003-2006
Head of Group IT-Strategy, Deutsche Telekom Group Headquarters
2000-2003
1998-2000
Business Consultant
Forschungsprojekte:
- INES-3D (2026 - 2028)
- Mittelstand-Digital Zentrum Berlin (2016 – aktuell)
- Digitalwerk (2018 – 2025)
- 5G-Testbed-BB (2023 – 2025)
- MyLinkedFarm (2020 – 2022)
- Digital Smart Region (2016 – 2018)
- Management Information Systems
- Business Innovation Design
- IT Service Management
- Digital Business Models
- Applied Design Science Research
2026
- Fitz, L. R. G., & Scheeg, J. (2026). Exploring design principles for SME complementor-suitable digital platforms. Acta informatica pragensia. Prague University of Economics and Business, vol. 0.
- https://doi.org/10.18267/j.aip.307
- Veldyaeva, E., Burges, J., Scheeg, M., Scheeg, J. (forthcoming). Insights on Design Requirements and Development of a Game Master Control System Supporting Educational Escape Rooms for SMEs. HCI International 2026. HCII 2026. (forthcoming)
- Fitz, L.R.G., Teutenberg, L.D., Veldyaeva, E., Scheeg, J. (2026). Augmented Reality Solution Requirements for Human-Building Interactions: Lessons Learned from an Applied Science Project. In: Stephanidis, C., Antona, M., Ntoa, S., Margetis, G., Salvendy, G. (eds) HCI International 2025 – Late Breaking Papers. HCII 2025. Communications in Computer and Information Science, vol 2773. Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-032-12773-0_21
2025
- Fitz, L.R.G., Veldyaeva, E., Kunze, A., Scheeg, M., & Scheeg, J. (2025). aiSnoop: AnAI-assisted Social Listening Tool for SME Managers. Proceedings of the 31st Americas Conference on Information Systems (AMCIS).
- https://aisel.aisnet.org/amcis2025/sig_dite/sig_dite/6/
- Fitz, L.R.G., & Scheeg, J. (2025). Alternative digital platforms: comparative analysisthrough the lens of Corporate Aikido. Information Systems and e-BusinessManagement.
- https://doi.org/10.1007/s10257-025-00703-8
- Fitz, L.R.G., & Scheeg, J. (2025). Coping Practices of Small‐and Medium‐SizedEnterprises Facing Power Asymmetry in Digital Platform Business. Strategic Change.
- https://doi.org/10.1002/jsc.2657
- Fitz, L.R.G., & Scheeg, J. (2025). Content-And-Review Platform Engagement of End-Users and Local Businesses – An Explorative Analysis Based on Google Maps Data. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham.
- https://doi.org/10.1007/978-3-031-76365-6_12
- Teutenberg, L.D., Fitz, L.R.G., & Scheeg, J. (2025). Current Design Practices in Applied Augmented Reality Research: A Methodological Review. In: Plácido da Silva, H., Cipresso, P. (eds) Computer-Human Interaction Research and Applications. CHIRA 2024. Communications in Computer and Information Science, vol 2370. Springer, Cham.
- https://doi.org/10.1007/978-3-031-82633-7_9
- Veldyaeva, E., Fitz, L.R.G., Scheeg, M., & Scheeg, J. (2025). Unlocking AI for SMEs: How an Educational Escape Room Shapes Perceptions towards Technology Adoption Decision-Making . Proceedings of the 58th Hawaii International Conference on System Sciences. https://hdl.handle.net/10125/109437
2024
- Veldyaeva, E., Fitz, L.R.G., & Scheeg, J. (2024). Gamifying IT Service Management Education for Future IT Professionals. Proceedings of the Pacific-Asia Conference on Information Systems 2024, 1.
- https://aisel.aisnet.org/pacis2024/track14_educ/track14_educ/4/
- Veldyaeva, E., & Scheeg, J. (2024). A Taxonomy of Microlearning Applications for Organizational Learning. ACIS 2024 Proceedings. 140.
- https://aisel.aisnet.org/acis2024/140/
- Fitz, L.R.G., Scheeg, M., & Scheeg, J. (2024). Information, Inspiration, Innovation – Designing an Open Innovation Platform for SME Digital Transformation Projects. ProjMan 2023 - International Conference on Project Management. Procedia Computer Science, 239 (9).
- https://doi.org/10.1016/j.procs.2024.06.276
- Fitz, L.R.G., Veldyaeva, E., Teutenberg, L., Scheeg, M., & Scheeg, J. (2024). Puzzle away the Puzzledness: Action-Design Study of an Educational Escaperoom for Intervention in SMEs’ Perception of ICT Adoption. Proceedings of the 57th Hawaii International Conference on System Sciences. https://hdl.handle.net/10125/107027
2023
- Teutenberg, L., Fitz, L., Scheeg, M., & Scheeg, J. (2023). Anwendungsfälle von IoT-Lösungen für KMU in 5G-Umgebungen. ifii Working Papers 1/2023. Institut für Innovations- und Informationsmanagement GmbH.
- https://ifii.eu/anwendungsfalle-von-iot-losungen-fur-kmu-in-5g-umgebungen
- Veldyaeva, E., Fitz, L.R.G., & Scheeg, J. (2023). Developing Digital Competencies in Small and Medium-Sized Enterprises Through Microlearning Applications: A Research Agenda. In: Hinkelmann, K., López-Pellicer, F.J., Polini, A. (eds) Perspectives in Business Informatics Research. BIR 2023. Lecture Notes in Business Information Processing, vol 493. Springer, Cham.
- https://doi.org/10.1007/978-3-031-43126-5_7
- Fitz, L.R.G., & Scheeg, J. (2023). Small Businesses Participating in Digital Platform Ecosystems - A Descriptive Literature Review. In: Maślankowski, J., Marcinkowski, B., Rupino da Cunha, P. (eds) Digital Transformation. PLAIS EuroSymposium 2023. Lecture Notes in Business Information Processing, vol 495. Springer, Cham.
- https://doi.org/10.1007/978-3-031-43590-4_3
- Fitz, L.R.G., & Scheeg, J. (2023). What is Digital about Digital Innovation? An Ontological Discussion of Digitality. Proceedings of the 29th Americas Conference on Information Systems. https://aisel.aisnet.org/amcis2023/sig_phil/sig_phil/1/
2022
- Fitz, L.R.G, Scheeg, M., & Scheeg, J. (2022). Amplifying Human Factors in the Inquiry of SMEs’ Needs in Digitalization Collaborations with External Service Providers. 3rd International Conference on Industry 4.0 and Smart Manufacturing. Procedia Computer Science 200, pp. 595-601.
- https://doi.org/10.1016/j.procs.2022.01.257
- Wagener, J., & Fitz, L.R.G. (2022). How to assemble an Automatic Water Dispenser System - Design of a Learning Station feat. Augmented Reality [Poster]. Presented at the 17th International Conference on Design Science Research in Information Systems and Technology (DESRIST). https://www.usf.edu/business/documents/desrist/paper_113.pdf
2021
- Scheeg, J., Scheeg M., & Fitz, L.R.G. (2021). „Ich will loslegen!“ (IWL) – Studie: Wie ticken Unternehmen, die digital loslegen wollen?. Institut für Innovations- und Informationsmanagement GmbH.
- https://ifii.eu/iwl-studie-wie-ticken-unternehmen-die-digital-loslegen-wollen
- Scheeg, M., Rangnow, J., & Scheeg, J. (2021). Nutzerzentriertheit als wesentliche Dimension für die Nachhaltigkeit von Digitalisierungsvorhaben. In: Hildebrandt, A., Landhäußer, W. (eds) CSR und Digitalisierung. Management-Reihe Corporate Social Responsibility. Springer Gabler, Berlin, Heidelberg.
- https://doi.org/10.1007/978-3-662-61836-3_5
- Fitz, L.R.G., & Scheeg, J. (2021). Propositions towards the Impact of Moral Values in Information System Design on Information System Success Depicted by the DeLone & McLean Information System Success Model. Proceedings of the 18th International Conference on e-Business - E-DaM, pp. 195-206. https://doi.org/10.5220/0010626101950206
2020
- Dzielinski, P., Fitz, L.R.G., & Scheeg, J. (2020). Analyse von Digitalen Reifegradmodellen für Kleine und Mittlere Unternehmen [Working Paper]. ifii Working Papers. Institut für Innovations- und Informationsmanagement GmbH. https://ifii.eu/analysis-digital-maturity-models4sme
2019
- Scheeg, J., Scheeg, M. and Thimm, T. (2019). Die Digitalisierung nutzerzentriert gestalten: Das digitale Kontrollzentrum für die Warenannahme. In: Bosse, C., Zink, K. (eds) Arbeit 4.0 im Mittelstand. Springer Gabler, Berlin, Heidelberg.
- https://doi.org/10.1007/978-3-662-59474-2_14
- Scheeg, J. and Scheeg, M. (2019). Digitale Lösungen passend für den Nutzer gestalten. Mittelstand-Digital Magazin WISSENSCHAFT TRIFFT PRAXIS – Ausgabe 11. WIK GmbH, Bad Honnef.